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“BBM is a very engaging messaging service that is simple to use, easy to personalise and has an immediacy that is necessary for mobile communications,” said Andrew Bocking, executive vice president for BBM at BlackBerry. “With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.”
BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean on September 21 while BBM for iPhones running iOS 6 and iOS 7 will become available on the App Store on September 22.
Three-year Android user Youlanda Henry is looking forward to the messaging service because she simply wants to "see what all the fuss is about". She also added, "If they make BBM available for the rest of us, I am pretty sure there will not be much use for a BlackBerry smartphone in a few years, I am giving them until 2015."
For long-time BlackBerry smartphone user Candice Walton, who recently made the switch to an Android smartphone, she is looking forward to BBM becoming available.
"I am so looking forward to it, I am glad that BBM is coming to Android," she told Jamaica Observer. "Honestly I will no longer miss having a BlackBerry smartphone now that BBM is coming to Android."
Another Jamaican who described himself as a die-hard BlackBerry fan said, "I think it is a good thing for the application itself but not for the company, because they are giving up the only thing that gives them an exclusive share of the market. However, I still love my BlackBerry smartphone and I will never switch."
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